Denotation
is taking it apart piece by piece to come o an understanding of how it was made and designed.
Connotation
when we interpret a signifier
Signifier
what we think it means a detail we think as symbolic significance
Binary Opposition
key device for creating conflict in a drama
Polysemy
multiple or possible meanings such as a red rose this could be interpreted as guilt or love
Anchorage
when meaning of a signifier should be made clear
Communication Test
always consider what you do not see the choices the producers have rejected
Stuart Halls 3 Levels of Reading
Preferred Reading
how it is hoped audience will respond to text
Negotiated Reading
largely understand preferred reading but through lack of knowledge or done entirely follow preferred reading
Oppositional Reading
because of lack of knowledge or block out what you do not follow within the texts
Narrative Enigma
mysterious elements within a text form enigma needed in any drama
Intertextuality
meaning of one is tied to another e.g. earlier text.
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